VER Takes the Field for Super Bowl 50 Halftime Show

VER, the leading, global provider of production equipment engineering support, supplied video services to the Pepsi Super Bowl 50 halftime show live on CBS.  VER clients COLDPLAY and BRUNO MARS performed with BEYONCÉ giving an energetic, colorful 12-minute performance to a worldwide audience of 11.5 million viewers.

Supporting longtime client RK Productions, VER provided 9mm LED with processing to create the kinetic 33’5” X 35’5” main stage and a custom media server system to deliver the show’s unique, dynamic creative content.  In addition, VER provided proprietary 5mm LED product used to create environments for VER client, Mark Ronson’s DJ booth, as well as the MVP pre-game and Super Bowl MVP presentation.

Ricky Kirshner, Executive Producer of the Super Bowl Halftime Show notes, “Pulling this spectacular off requires working with the best of the best.  VER has been there for us in many forms over the years.”

Each Super Bowl halftime show takes over six months to prepare.  RK Productions handles everything from design, music, and video to special effects and camera cuts.  All of these elements are meticulously planned so each show can be set up flawlessly in a matter of minutes, often with no second to spare.

VER understands the nuances of this high-profile production and is with the RK team every step of the VER CEO Steve Hankin commented, “We are truly honored to be called upon each year to help bring the extraordinary vision of RK Productions to life.  Our entire team is passionate about this project. Our support goes beyond equipment to include pre-planning and on-site engineering expertise, and custom solutions to the Super Bowl halftime creative team.”

About VER:

VER is a leading, global provider of production equipment and engineering support. With the world’s largest inventory of rental equipment, VER supplies the most advanced technology to a broad array of clients in the corporate, TV, cinema, live events and broadcast markets. Clients rely on VER’s depth of experience in Broadcast, Audio, Video, Lighting, LED, Cameras, Rigging, Media Servers, Fiber and more. With 32 offices across North America and Europe, 24/7 support, and unparalleled expertise, VER can support any live or taped production anywhere in the world.